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BlackBerry All But Gives Up On Smartphones

Jul 24, 2015, 12:29 PM by Eric M. Zeman

BlackBerry CEO John S. Chen said the company plans to reduce the number of handsets it makes each year to one or two. Chen said the company will make a couple of flagship-class devices and ignore the low-end of the market. "We make four phones a year. We are not going to do that anymore," said BlackBerry CEO John Chen to Fox Business. "We are going to at least cut it down to maybe two, maybe one and [shift] those resources [to] the security and software side" of the business. BlackBerry has spent the last few years cutting costs and refocusing its business on providing mobile device management and security services to its business customers. Just this week, BlackBerry announced plans to buy AtHoc, a crisis messaging product. Earlier this year, BlackBerry revealed plans to further trim back its hardware team. The one or two devices BlackBerry brings to market will "be a high-end phone that you can walk into AT&T and get it, as a professional," said Chen to Bloomberg. "The low-end phone is not BlackBerry's sweet spot." Several of BlackBerry's most recent handsets have targeted the low end of the market, such as the Leap and the Classic. Chen did not say when the company might next release a handset.

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Comments

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bofis

Jul 24, 2015, 1:37 PM

since when is the BlackBerry Classic mid-range?

The BlackBerry Classic is by far the best phone BlackBerry has made in YEARS. I hope that at least, if they are focusing on nicer devices that one of them continues the Classic's line

Rich Brome

It's not a top-end phone by any modern standard. It has a slow, old processor and only an 8-megapixel camera. Mid-range is accurate, if not generous.

...

Tofuchong

The classic is definitely mid-range. The older Z30 is substantially better in all spec categories, including processor, and the Passport is an absolute powerhouse.

The Z10 is almost a better phone than the classic, if you aren't too upset about a ...
(continues)

markstos

Jul 24, 2015, 12:58 PM

Apple All But Gives Up on Smartphones

In other news, Apple All But Gives Up On Smartphones, announces that it will only release one or two models per year.

dreames

Think they found a niche?

vikes0115

I think when John Chen said "We make four phones a year." he was talking about their production volume not the number of models 😉

Rich Brome

It's true that Apple only churns out 1-2 models/year, but that's where the similarities end.

Chen specifically indicated that they are abandoning certain segments. It's a reduction not only in model count, but in the markets they are trying to rea...
(continues)

cellphonesaretools

I haven't carried a Blackberry for ten years now, but I always appreciated Blackberry's (a) superb battery life, (b) reliability, (c) overall efficiency. I know that was then and this is now, but still, credit where it is due.

I respect Apple's pro...
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