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Sony Seeking User Interface Design Feedback from Swedes

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Jul 22, 2015, 8:17 AM by Eric M. Zeman

Sony today announced the Sony Concept for Android program in Sweden, which is a way for the company to test new user interface features for its smartphones. To start, Sony is offering 500 Swedish owners of the Xperia Z3 access to a new user experience that's based on a nearly stock version of Android 5.1 Lollipop, with some core Sony elements tossed into the mix. Sony said it is significantly different from the user experience available on its current lineup of devices. "[This is] a chance for us to listen and act upon bug reports, opinions and experiences, so we can acquire feedback to improve the experiences based on what you like and what you don't," said Sony. Sony indicated this is the first step in a new business model that it hopes will see the company responding faster to customer wishes while being more transparent at the same time. If the small trial in Sweden is successful, Sony may expand it to other regions.

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