Sony Mobile CEO Says Company Committed to Smartphones
Hiroki Totoki, the President and CEO of Sony Mobile, said the company has no plans to exit the smartphone business. Totoki covered a wide range of topics during an interview with Arabian Business. He said the firm is working hard to turn its smartphone business around. By the end of 2016, Sony expects to reduce headcount by 20% and operating expenses by 30% to streamline the business and the product portfolio. Totoki said smartphones remain a vital part of the company. "Smartphones are completely connected to other devices, also connected to people's lives — deeply. And the opportunity for diversification is huge. We're heading to the IoT era and have to produce a number of new categories of products in this world, otherwise we could lose out on a very important business domain. In that sense we will never ever sell or exit from the current mobile business." Totoki said the company plans to respond to fierce competition from Chinese companies by developing new technologies to help its products stand out. Sony will also pay attention to providing a better experience through the software of its devices, too. Sony recently announced the Z3v for Verizon Wireless and the similar Z3+ for other markets.
Sony revealed a new line of Xperia Z-class devices today, including the Z3 flagship and its close cousin the Z3 Compact. Here are our first impressions of these two winsome handsets, in addition to the mid-range E3.
Verizon Wireless scored one of Sony's finest efforts in the Xperia Z3v. Sony's flagship Android smartphone generally impresses, despite a few flaws.
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Sony has made the Xperia Z3+ available through Amazon's U.S. web site.
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Sony today announced its intent to transform its smartphone business with a eye on making it a profitable operation. The company, in effect, admitted its goal of becoming the world's number three smartphone maker behind Samsung and Apple was perhaps too ambitious.
Sprint said it was meeting with Sony last year
Yay, hope this means more Compact models in the future