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Huawei to Woo US Buyers with Financing and Support

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Jun 3, 2015, 9:00 AM   by Eric M. Zeman   @zeman_e

Huawei today announced the P8 Lite smartphone and with it a new set of tactics it hopes will convince U.S. consumers to give the phone — and Huawei — a shot. Haitao Cui, executive vice president of open markets Huawei USA, believes some invisible barriers have prevented U.S. consumers from buying its devices. The company has taken steps to remove those barriers to ease U.S. consumers' fears about Huawei. To start, Huawei is banking on the appeal of unlocked devices. The P8 Lite is sold directly to consumers unlocked and without a contract. Huawei is offering 3-, 6-, and 12-month financing options, through a partnership with Affirm, for those who'd prefer to break down the P8 Lite's $249 price tag over time. The P8 Lite comes with a two-year warranty with U.S.-based support available via the phone, chat, or social media. Any and all repairs needed during the warranty period will be covered at no charge, as will all shipping costs. The Huawei P8 Lite goes on sale today, June 3, from GetHuawei.com and Amazon.com. Huawei wants to become a top-tier brand in the U.S. with its "affordable premium" devices. It hopes to be the number three handset provider to U.S. buyers within five years.

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