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Verizon Going After College Sports Fans

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Apr 16, 2015, 10:00 AM   by Eric M. Zeman

Verizon Communications, the parent company of Verizon Wireless, is prepared to launch a mobile video service later this year that will focus on college sports. The company is specifically targeting millennials with the offering, who it says prefer to consume video content on mobile devices rather than televisions or PCs. Verizon struck content deals with a number of college sports providers and will push the service through a "mobile-first solution" for Verizon Wireless data subscribers. The content providers include ACC Digital Network, Campus Insiders, CBS Sports, ESPN, and 120 Sports. While CBS and ESPN will air select live college football and basketball games, the others will offer mostly highlights, commentary, recaps, and some live events. Verizon didn't say when exactly the service will launch, nor what its potential cost might be.

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