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Liveblog of T-Mobile Un-Carrier 9

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Mar 18, 2015, 10:00 AM   by Eric Zeman and Rich Brome
updated Mar 18, 2015, 1:45 PM

T-Mobile's Un-Carrier events with colorful CEO John Legere are always entertaining. Legere has made a string of bold moves at the helm of the magenta maverick, each introduced at dramatic launch events. These Un-Carrier moves are typically customer-friendly, and the events are filled with jabs at competitors, laced with a healthy dose of profanity. Tune in as we bring you the news and hijinks in real time. It's sure to be fun.

Mar 18, 2015, 1:18 PM: T-Mobile saw years ago that it "needed something different" to really target business customers.

Mar 18, 2015, 1:12 PM: T-Mobile called out for the seven-day test drive. Guy says it isn't long enough.

Mar 18, 2015, 1:10 PM: T-Mobile says it is working to fill in coverage gaps in rural areas and will do this faster if it can get its hands on low-band spectrum.

Mar 18, 2015, 1:10 PM: The Q&A session has so far offered a mix of questions from press and from T-Mobile employees.

Mar 18, 2015, 12:54 PM: "Bundling should scare you." When unrelated things are stuck together in a package, there's something fishy going on.

Mar 18, 2015, 12:53 PM: Time for the Q&A with Mike Sievert and Neville Ray.

Mar 18, 2015, 12:52 PM: T-Mobile promise not to raise prices for a period of two years.

Mar 18, 2015, 12:51 PM: T-Mobile announces the Un-Contract. This time WE sign. T-Mobile CEO is guaranteeing that rates won't go up while customers remain with them.

Mar 18, 2015, 12:50 PM: T-Mobile says it is bringing the contract back. Huh?

Mar 18, 2015, 12:49 PM: One more thing...

Mar 18, 2015, 12:48 PM: T-Mobile's expanded carrier freedom program will pay all ETFs, all outgoing expenses, leases, phone payments, etc. Up to $650 per line.

Mar 18, 2015, 12:47 PM: T-Mobile CEO to a room full of T-Mobile people: How many of you are on T-Mobile? *wild cheering*

Mar 18, 2015, 12:44 PM: "We don't believe in data access fees. We just think they're wrong."

Mar 18, 2015, 12:44 PM: T-Mobile's pooled data buckets have weird rates. If you buy 100GB, you pay $4.75 per GB per month, for example.

Mar 18, 2015, 12:42 PM: Sievert has said in 2 minutes more words than Legere said in 40 minutes.

Mar 18, 2015, 12:42 PM: T-Mobile will charge $10 to add tablets to its business plans, with 1GB of data includes.

Mar 18, 2015, 12:41 PM: It's like he's an angry mosquito.

Mar 18, 2015, 12:40 PM: T-Mobile's Mike Sievert is on stage talking at light speed.

Mar 18, 2015, 12:39 PM: Employees' families save up to 50%, claims T-Mobile, when compared to AT&T and Verizon.

Mar 18, 2015, 12:38 PM: "Business family discounts."

Mar 18, 2015, 12:38 PM: Legere is droning on about how carriers apply discounts to families. It's not very easy to follow his logic here.

Mar 18, 2015, 12:36 PM: T-Mobile says it has another pain point it wants to receive.

Mar 18, 2015, 12:35 PM: T-Mobile also providing Microsoft Office 365 for small customers, which offers lots of productivity tools.

Mar 18, 2015, 12:33 PM: So it is giving companies a free .com domain and web site optimized for mobile.

Mar 18, 2015, 12:33 PM: T-Mo says 67% of consumers don't trust businesses that don't have web sites.

Mar 18, 2015, 12:32 PM: T-Mobile said it will provide tools to mobilize businesses. "We like to give out sh@t for free."

Mar 18, 2015, 12:31 PM: Business customers can buy data per line or buy pooled data with no overages ever.

Mar 18, 2015, 12:30 PM: Unlimited talk and text with 1GB of data for $15 per one for 20+ lines.

Mar 18, 2015, 12:29 PM: T-Mobile claims these prices are 42% lower than what AT&T and Verizon charge their business customers.

Mar 18, 2015, 12:29 PM: Our best price is the only price for everyone. 10 lines = $160. 100 lines = $1500. 1,000 lines = $15,000.

Mar 18, 2015, 12:28 PM: Un-Carrier Plan for Business:

Mar 18, 2015, 12:27 PM: 70% of business customers say they are getting screwed by their carriers thanks to a non-transparent rate system.

Mar 18, 2015, 12:27 PM: T-Mobile is bemoaning how businesses are treated by wireless companies. Says "business" plans generally relate to large enterprises and not necessarily small businesses.

Mar 18, 2015, 12:25 PM: T-Mobile cheering section is laughing about a weird commercial T-Mobile is showing us.

Mar 18, 2015, 12:24 PM: T-Mobile says it is going after businesses next. (Not sure yet if this is the Uncarrier 9.0 announcement.)

Mar 18, 2015, 12:22 PM: Legere is making fun of recent comments made by AT&T and Verizon. (They did make some dumb comments.)

Mar 18, 2015, 12:21 PM: Legere picking on Verizon's "XLTE" branding. Claims to have much more capacity than AT&T and Verizon available per customer.

Mar 18, 2015, 12:20 PM: Legere is really working the intro. No real news yet.

Mar 18, 2015, 12:20 PM: T-Mo is showing us what the coverage map will look like at the end of the year, now what it is now.

Mar 18, 2015, 12:19 PM: T-Mobile's CEO is pretty full of himself and the carrier's progress over the last two years. No question the company has made significant progress.

Mar 18, 2015, 12:17 PM: Legere going on ad nauseum about how awesome T-Mobile is.

Mar 18, 2015, 12:15 PM: Legere loves his stats.

Mar 18, 2015, 12:15 PM: T-Mobile claims to have captured 100% of the postpaid phone growth in the industry in the last year.

Mar 18, 2015, 12:14 PM: T-Mobile claims it has gone from 33 million customers to 55 million customers in the last two years.

Mar 18, 2015, 12:13 PM: Legere: "WTF" does that mean?

Mar 18, 2015, 12:13 PM: T-Mobile says it sees 7.6 million wifi calls placed each day.

Mar 18, 2015, 12:12 PM: More than 1 million customers have test-driven T-Mobile's network on an iPhone.

Mar 18, 2015, 12:12 PM: Legere: We've paid 1.85 million ETFs for customers who switch.

Mar 18, 2015, 12:11 PM: Legere: 1 billion free data roaming sessions overseas. (but on EDGE speeds)

Mar 18, 2015, 12:10 PM: Legere: 83M no-contract customers on all US networks (combined).

Mar 18, 2015, 12:10 PM: Legere: We launched the Uncarrier movement two years ago and our competitors are *crapping* themselves ceaselessly. every since.

Mar 18, 2015, 12:09 PM: Legere: Welcome to Uncarrier 9.0!

Mar 18, 2015, 12:09 PM: ....and T-Mobile CEO John Legere takes the stage to raucous applause from the cheering section.

Mar 18, 2015, 12:08 PM: T-Mobile is actively trying to deafen attendees in this space with rock concert level ridiculousness.

Mar 18, 2015, 12:07 PM: T-Mobile: 74 million songs streamed per day thanks to Music Freedom.

Mar 18, 2015, 12:07 PM: The video montage is recalling every single Uncarrier event, going back nearly two years.

Mar 18, 2015, 12:06 PM: T-Mobile is sparing no drama. Tons of noisy, bombastic video touting all its Uncarrier moves.

Mar 18, 2015, 12:05 PM: *cheering from the cheering section*

Mar 18, 2015, 12:05 PM: T-Mobile is showing a video montage with customer advertorials.

Mar 18, 2015, 12:03 PM: Not that many press were invited to the event, but T-Mobile was sure to fill the empty spaces with employees, partners, and a cheering section.

Mar 18, 2015, 11:53 AM: We're in, and it's perhaps the largest space of any Un-Carrier event to date.

Mar 18, 2015, 11:49 AM: T-10 minutes. We're still waiting for the main doors to open.

Mar 18, 2015, 11:33 AM: Again, these empty phone stands are piquing our curiosity. Hmm. Hints point toward something visual... maybe a camera phone like the Galaxy Zoom series?

Mar 18, 2015, 11:28 AM: So what do you think it all means? Sound off in the comments!

Mar 18, 2015, 11:27 AM:

Mar 18, 2015, 11:27 AM:

Mar 18, 2015, 11:27 AM:

Mar 18, 2015, 11:27 AM:

Mar 18, 2015, 11:27 AM:

Mar 18, 2015, 11:26 AM: CEO John Legere has been busy tweeting out teasers... what do you make of them?

Mar 18, 2015, 11:24 AM: What phone or tablet do you think could be announced today?

Mar 18, 2015, 11:24 AM: We're in the waiting area. There are device stands out, eagerly awaiting... mystery hardware to be announced?

About the author, Eric Zeman and Rich Brome:

Eric has been covering the mobile telecommunications industry for 17 years at various print and online publications. He studied at Rutgers Newark and University of Kentucky, and has a degree in writing. He likes playing guitar, attending concerts, listening to music, and driving sports cars.


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Mar 18, 2015, 11:41 AM


Could they have made up?
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