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Google to Kill Windows Phone Softcard App

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Feb 25, 2015, 1:34 PM   by Eric M. Zeman   @zeman_e

Softcard today indicated that the Windows Phone version of the Softcard mobile payment application will be discontinued. "The Softcard for Windows Phone app will be terminated. A specific termination date will be provided soon," said Softcard in a statement on a new FAQ web site published today. Softcard was developed by AT&T, T-Mobile, and Verizon Wireless. Supported devices, including a handful of Windows Phones sold by AT&T and Verizon, can use Softcard to make tap-and-go mobile payments at participating retailers. Google purchased Softcard's assets from AT&T, T-Mobile, and Verizon earlier this week to bolster its own Google Wallet application. The three carriers have agreed to preload Google Wallet on their Android handsets moving forward. Wallet competed with Softcard. Softcard didn't indicate how soon the Windows Phone app will be deactivated. Without it, Windows Phone handsets won't have the same mobile payment options available to Android and iOS devices.

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