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Google To Target Kids with YouTube App

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Feb 20, 2015, 8:13 AM   by Eric M. Zeman

Google is prepared to release a version of YouTube designed specifically for kids, according to the Wall Street Journal. The app will stand apart from the main YouTube app and will be free. Sources familiar with Google's plans told the Journal the app will be announced on Monday, when YouTube exec Malik Ducard speaks at the Kidscreen Summit. The app will feature big buttons, limited scrolling, and kid-friendly content from popular TV shows, such as Sesame Street and Thomas the Tank Engine. The Journal points out that Google will have to comply with laws regarding the privacy of children, and it's unclear how Google will generate revenue from the app. The app will initially only be compatible with Android devices. Google declined to comment on the Journal's story.

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Feb 20, 2015, 12:26 PM


and it's unclear how Google will generate revenue from the app.

Prepare to get bombarded with Mattel, Fisher-Price, Hot Wheels et al 5 minute adds prior to any video loading.
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