Home  ›  News  ›

Under Armour Buys Endomondo and MyFitnessPal

Article Comments  

Feb 4, 2015, 4:56 PM   by Eric M. Zeman

Under Armour today announced that it has purchased both Endomondo and MyFitnessPal for $475 million. MyFitnessPal had just finished acquiring Endomondo for $85 million last month. All three companies provide fitness and health tracking tools through smartphone apps, online communities, and wearables. Under Armour said the acquisition increases its footprint to 120 million users around the world and "advances [its] mission to create the ultimate digital fitness community." Last month, Under Armour released an API for hooking its fitness community into wearables and smartphones. HTC said it would bring Under Armour-compatible gear to market later this year. Endomondo will continue to operate out of Copenhagen, Denmark, and MyFitnessPal will continue to operate out of San Francisco. Under Armour, based in Baltimore, expects the deal to close during the first quarter.


more news about:




This forum is closed.

This forum is closed.

No messages

Page  1  of 1

Subscribe to news & reviews with RSS Follow @phonescoop on Twitter Follow @phonescoop on Mastodon Phone Scoop on Facebook Follow on Instagram


All content Copyright 2001-2023 Phone Factor, LLC. All Rights Reserved.
Content on this site may not be copied or republished without formal permission.