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Verizon Wireless Does About Face On Supercookies

Article Comments  7  

Jan 30, 2015, 12:20 PM   by Eric M. Zeman

Verizon Wireless today reversed its stance regarding ad-targeting programs and will allow customers to opt out of its "supercookie" tracking tool. The company was under fire from privacy advocates, including the Electronic Frontier Foundation and Consumer Watchdog, as the supercookies track customer behavior, including web browsing history, and cannot be turned off. "Verizon takes customer privacy seriously and it is a central consideration as we develop new products and services. Delivering solutions with best-in-class privacy protections remains our focus," said the company in a statement provided to the New York Times. "We listen to our customers and provide them the ability to opt out of our advertising programs. We have begun working to expand the opt-out to include the identifier referred to as the UIDH, and expect that to be available soon. As a reminder, Verizon never shares customer information with third parties as part of our advertising programs." Verizon didn't say when customers will be able to opt out. AT&T tested a similar program last year, but eventually decided against using it.


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Jan 30, 2015, 12:45 PM

verizon what a joke

ive been with verizon for 13 yrs postpaid and prepaid its alway the same bs there website does not work cant see how much data i used what a joke when i ask when it will be fixed they sat soon same ****r when they scan people
Sounds like a user error....
With all the spelling errors and bleeps, I am having a hard time see how your post is relevant to the article. BTW...I never have problems with the site or keeping track of my data.
I guess something is a joke Hoggy. I have been with VZW for 13 years and have no problem at all using computer or phone to check data usage, you need to get someone to help you so you will know whats going on. 13 years is a long time to go with out da...
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