Huawei to Favor High-End Phones Moving Forward
Huawei recently said it wants to sell more high-end smartphones and fewer entry-level devices in a bid to increase margins. The company shipped 75 million smartphones during 2014 and wants to improve that number to 100 million in 2015. "If we sold more low-end phones, we could even double our shipments … but in the low-end market there is no margin," said CEO Richard Yu. "We are giving up the low end of the market. Many vendors are suffering." The company has seen measured success in its home market of China with mid-range devices like the Honor series and its high-end Mate 7. Huawei wants to increase sales of devices like these. It's not clear if such a strategy will work, however, as HTC and Samsung both lost ground to rivals after making similar strategic changes. Most of the devices Huawei sells in the U.S. are entry-level and mid-range.
HTC 10 Re-Focuses On the Camera and BoomSound
Apr 12, 2016
HTC today announced the 10, its flagship handset for 2016. This Android phone carries forward an aluminum design, for which HTC has become known, and makes big improvements to the camera, software, and other core features.
Hands On with the Huawei Mate 10 and Mate 10 Pro
Huawei is taking aim at Apple, Samsung, and LG with its latest flagship handsets, the Mate 10 and Mate 10 Pro. These high-quality devices feature stunning hardware, top specs, and table-stakes features such as fingerprint readers.
Huawei Hopes AI-Assisted Camera Will Set Mate 10, Mate 10 Pro Apart
Oct 16, 2017
Huawei today announced the Mate 10 and Mate 10 Pro, the Chinese company's flagship smartphones heading into the end of the year. The Mate 10 (left) and Mate 10 Pro (right) are high-end devices with curved glass panels front and back, and a metal frame in between.
Huawei Mate 10 SE Is an Upgraded Honor 7X
Mar 7, 2018
Huawei recently began selling the Mate 10 SE via Amazon and other online retailers. The phone carries over most specs from the Honor 7X, which means it includes an aluminum unibody chassis with 2.5D curved glass and a 5.9-inch 2:1 aspect ratio display.
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