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AT&T Replacing Alltel Brand with Its Own Across Georgia

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Dec 10, 2014, 8:36 AM   by Eric M. Zeman

AT&T today said beginning Dec. 10 all Alltel stores and services across Georgia will be rebranded under the AT&T name. Further, AT&T says more than 100,000 former Alltel wireless customers in Georgia will begin using new devices that work on AT&T's network early next year. AT&T completed its acquisition of Alltel in late 2013. Alltel ran a CDMA network, but AT&T has been transitioning Alltel customers to its own GSM-based network. In order to gain FCC approval of the Alltel acquisition last year, AT&T agreed to launch LTE to Alltel customers within 15 months of completing the sale. It also agreed to run Alltel's CDMA network through June 15, 2015. AT&T didn't say how many Georgia customers are still using the old CDMA network. AT&T is encouraging any remaining Alltel customers to visit the new AT&T stores and switch to AT&T's handsets and services.

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