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Samsung Combines Some U.S. Operations

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Dec 10, 2014, 8:23 AM   by Eric M. Zeman

Samsung took several steps today to further streamline operations across its various businesses. In the U.S., Samsung has consolidated the sales organizations of Samsung Electronics America and Samsung Telecommunications America, which oversee distribution of the company's consumer electronics and mobile devices, respectively. Shared functions between the two business units will be merged, with excess resources reassigned to other aspects of the company. In Korea, Samsung will fold the Media Solution Center into its mobile device business. The Media Solution Center, which makes apps for Samsung's smartphones and tablets, recently lost 15 executives, including its president, amidst internal management changes. Last, Samsung replaced the global head of strategic marketing for its mobile business. Kim Seok-pil will take the place of D.J. Lee to oversee Samsung's marketing efforts moving forward. All the changes are meant to help the company revive its smartphone business, which has seen a massive drop in profits this year.

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