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Largest Phone Distributor Begins Selling Phones Itself

Dec 12, 2005, 5:39 PM by (staff)

Brightpoint, the nation's largest mobile phone distributor, is set to launch a chain of mobile phone stores. The distributor has opened their first Fono Wireless store outside of Indianapolis, and will license the brand to retailers who want to own and operate their own Fono stores. Brightpoint will leverage their strength as a distributor to set up these stores, which sets the company up to compete with their own customers - wireless retailers. In addition to selling cellular phones and service, Fono will sell additional wireless services like Vonage phone service and Sirius satellite radio.

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Comments

This forum is closed.

This forum is closed.

Phydeaux

Dec 13, 2005, 12:33 PM

Now the big question is...

Retailers can run their own, right?

Where would an indie get the paperwork for such a proposition?

muchdrama

Dec 13, 2005, 11:38 AM

Whoa!

How does Brightpoint explain to their vast customer base that they're now direct competition. And with their distribution network? Whoa boy.

spartacus51

Yeah, but with all the apparent street cred of every other mom and pop shop. I don't think anybody big enough to make a difference to Brightpoint if they did get shaken up will get shaken up. I would be interested to see what they'll all carry. If eac...
(continues)

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