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Twitter Going After Commerce with Mobile Coupons

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Nov 25, 2014, 1:03 PM   by Eric M. Zeman

Twitter today introduced Twitter Offers, a new way for consumers and businesses to take advantage of one another's interactions on Twitter. With Twitter Offers, users can link a credit or debit card to their account and then act on promotions or coupons within Twitter. They'll be able to redeem the coupons/promotions online or through physical retail stores by using the card associated with their Twitter account. Twitter said it will make money by charging companies to promote the Tweets, but it may seek a share of each transaction down the road. Select retailers and restaurants plan to begin promoting Tweets starting today.

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