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Microsoft to Drop Nokia Brand from Smartphones

Article Comments  6  

Oct 21, 2014, 8:27 AM   by Eric M. Zeman

Microsoft indicated that it is prepared to drop the Nokia brand from its line of Windows Phones. Moving forward, the company will use the Microsoft Lumia name to refer to its phone hardware. Microsoft purchased Nokia's handset division earlier this year, but Nokia still exists as a separate company selling HERE Maps and telecommunications gear. Microsoft could not continue to use the Nokia brand indefinitely. Microsoft has already rebranded many of the old Nokia apps with the Lumia name, and told The Verge that it plans to begin rebranding its remaining Nokia properties in the weeks ahead.

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T Bone

Oct 21, 2014, 10:21 AM

Why can't they use the Nokia name?

People know Nokia, they recognize the brand name, probably very few people recognize the Lumia name....if you are looking for a Nokia phone, who is going to know that that weird thing calling itself 'Microsoft Lumia' is Nokia? 😕
I'll miss Nokia 😢
"They can't use the Nokia name" because they don't want to. Nokia, now that's one brand that fell from grace. In the 90s and early 2000s they were THE brand of cell phone. While Moto was good, they used a DOS like menu with function* to pull up the...
They can't use the name because Nokia is the name of another company (one that makes the infrastructure hardware for telecommunications and some apps like HERE - as stated in the article). Microsoft bought a division of Nokia, not the whole company. ...
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