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Convenience Stores Push Prepaid

Nov 22, 2005, 1:33 PM by (staff)

Circle K today announced they have launched a prepaid phone, available at 2100 locations. The Talk and Go service uses a Nokia GSM phone on the Cingular network. Circle K is launching the service in conjunction with Ztar, which is also responsible for 7-Eleven's Speak Out prepaid service. The two convenience chains will both sell similar Nokia models with similar features using Cingular's network. Separately, 7-Eleven announced they would expand their agreement to resell Virgin Mobile phones and service to 5300 of their stores.

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Comments

This forum is closed.

This forum is closed.

muchdrama

Nov 22, 2005, 2:07 PM

Intended demographic?

Going after the "my credit's so bad I can't afford to lease a gallon of milk" crowd?

trippin

Well considering you have to be 18 to get a cell phone, its targeted at the youth. Also a good target is tourists who only want a cell phone for maybe the 2 or so months they are going to be here. And also elderly people who don't use the phone often....
(continues)

...

nextel18

Nov 22, 2005, 2:25 PM

Another prepaid product

looks like a very hot market becuase we are seeing many prepaid products now come to the marketplace.

targeting the youth and the elderly.. not bad demographics to target..

muchdrama

nextel18 said:
looks like a very hot market becuase we are seeing many prepaid products now come to the marketplace.

targeting the youth and the elderly.. not bad demographics to target..

Elderly?

...

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