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Sprint Intros $60 Unlimited Plan with Hardware Hitch

Article Comments  48  

Aug 21, 2014, 11:31 AM   by Eric M. Zeman

Sprint today announced a new unlimited plan that it says undercuts the competition. The plan, which will be available beginning August 22, provides a single line of service with unlimited talk, text, and data for $60 per month. Sprint claims the offering beats T-Mobile's best price by $20 per month, and that similar options aren't available from AT&T or Verizon Wireless. There is a catch. In order to qualify for the plan, customers need to either bring their own device, pay full retail for a device, or sign up for Sprint's Easy Pay financing plan. The Sprint $60 Unlimited Plan for single lines follows a complete overhaul of Sprint's family share plans, which offer savings to four or more lines of service.

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Aug 21, 2014, 3:24 PM

glad for one thing

Phone subsidies are going the way of the dinosaur. No more free phones. Of course, this could be called a marketing trick: "Our plan is $X" but then you pay $650 for that shiny iPhone you want.
As a phone salesman I am glad contracts are going away. I just wish we would finally just drop it all together. On the new family share plans it makes no sense to not do easy pay instead of contract. Just not when compared to the old contract plans so...

Aug 22, 2014, 12:12 PM


Call me old school but if I can't get a subsidy on my phone I won't go with you. I don't need a new phone once a year and I refuse to pay $700+ for a new phone. I'll stick with my everything data and take my contract. $180 for 3 phones is fine with me. Still take advantage of good phone deals from best buy or target. Do new customers still have the option of contracts, or are they following T-Mobile to the labs of no contracts? I say give people a choice.
$180 for 3 phones is fine? With who? I think I'd like to be a wireless carrier for you.

We've gone to buying the prior generation flagship when we upgrade. $250 and done. No contract, nothing preventing me from jumping ship.
Financing is the way to go over subsidy, at least for the company I work for. Sure you would pay the full $660 for the S5 over 2 years, but you don't have to pay the $200 in store for it, waived activation fee, and with the $30/month financing discou...
I totally agree with this. What ever happened to just paying for a subsidized phone and signing a two year contract? I feel like no one does that anymore. I'd rather pay up front and have my monthly bill lower each month than paying $15-20 per phone p...

Aug 21, 2014, 11:55 AM

Nice, but hoping for better

I was hoping they would have done $50 a plan (since they were giving people $45 already) but it makes sense. They don't want to completly undercut the prepaid brands (all of which top out at around or just below $60).

It is a competitive price. And with Sprint offering no credit check options it could be a great deal. However if unlimited, my way is sticking around, contract might be a better deal sometimes. I haven't done the math yet, but getting an iphone 5s or galaxy s5 would be $87 a month on this new plan.
It's a great offer, and puts them in line with the competition in terms of cost.
It's also not an apples-to-apples comparison with T-Mobile like Sprint would like you to believe. That extra $20/mo on TMo gets you 5GB of tethering. Heck, if you're okay with going with metroPCS rather than T-Mobile proper, you can get $60 for unlimi...

Aug 21, 2014, 10:08 PM

Not really all that different.

While compared to their old plans this is a much better plan, this is not really that much better then what T-mobile offers to ALL of it's customers.

IT is marginally better (you can put your device on payments) then boost, virgin, att and countless other prepaid plans. I would actually rate this plan worse then ATT and T-mobile prepaid plans because they offer the ability to hotspot/tether your device.

Once again sprint has over promised and under delivered this does not deserve to be called "disruptive pricing."
Compared to my old plan.
All of t-mobile's customers don't get unlimited internet. FYI throttling is not unlimited. Its $20 cheaper than the equivalent plan from T-mobile. And tether is extremely easy to get for free or a one time low payment.

Aug 21, 2014, 2:35 PM

What about existing customers?

So I have two lines with a family share 1500 minute plan I wonder if this would be cheaper than what I'm currently paying? My bill is about $160 a month. If I am even eligible, they didn't say anything about existing customers.
$60 plus $60 = $120 so yes it's cheaper.

In the FAQ's on the site it says you must be out of contract to take advantage of the new plan.

Here's an idea, find someone on T-Mobile to refer you over, get your ETF paid and move back to Sprint if y...
If you're okay with buying phones that have subsidies below $480 over two years, you'll come out at least even by switching to the new plan. Existing customers can make the switch.

So that means that you're better off staying with your current plan...

Aug 21, 2014, 8:51 PM

Finally a smart move from Sprint after the last one........keeping unlimited data.......

I would be all over this if I lived in an area with any Sprint Coverage. Unfortunately not a single Sprint Tower in all of Montana. Move in the right direction though I think for Sprint.
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