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Google Scoops Up Directr Video App, Adds It to YouTube

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Aug 7, 2014, 7:29 AM by Eric M. Zeman

Google recently acquired a small video app called Directr. The app helps users shoot better videos by offering templates they can use to build different shots before piecing them all together into a single, polished video. Two versions of the app are available, one for personal use and another intended for businesses. The app is free, but users need to pay $0.99 to download finished videos. The business app cost several hundred dollars per year and could produce higher-quality videos worthy of testimonials and/or advertisements. Google said Directr’s employees will join YouTube's video advertisement team. Google will eventually make all versions of the app free to use. Google did not disclose terms of the deal.

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