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Apple to Buy Beats Music and Electronics for $3 Billion

May 28, 2014, 3:54 PM by Eric M. Zeman

Apple today announced that it has agreed to acquire Beats Music and Beats Electronics for a total of $3 billion. Beats Music is the relatively new music service launched earlier this year. It will be folded into Apple's own music offerings. The deal also includes Beats by Dr. Dre, the headphone and portable speaker company. Andre Reed and Jimmy Iovine, Beats executives with deep knowledge of and contacts within the music industry, will join Apple. The deal is subject to regulatory approval. Apple expects to close the acquisition in the fourth quarter of the year.

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Comments

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jhr2112

May 28, 2014, 5:00 PM

funny

Didn't HTC divest from Beats for a reason..

thebriang

I think it was lack of quality product and marketing BS overload, even for HTC, I mean their flagship innovation was (is) a loudness button in a software music player.

Now they got a subscription music service, I guess for all those people who've ...
(continues)

...

jinx7676

May 29, 2014, 8:11 AM

ummm

don't you mean Andre Young (Dr. Dre), not NFL great Andre Reed?

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