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AT&T Exploring Options for Cricket's Muve Music

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May 8, 2014, 7:48 AM   by Eric M. Zeman

AT&T is weighing how best to move forward with Muve Music, the subscription music service it acquired along with Cricket Wireless. AT&T is most likely going to discontinue the service and sell it to another company, according to sources cited by The New York Times. AT&T did not confirm the Times' angle, but did say, "After a careful review, we've decided to explore alternative music options to Muve. For now, nothing changes for our Muve customers. They'll continue to enjoy their Muve experience at this time, as we evaluate alternative[s]." Muve Music has about 2 million paying customers, which is more than similar services, such as Rhapsody, that have a higher level of visibility with consumers. AT&T has already formulated a bidding process to auction the business unit off, says the Times. AT&T already sells a music service with Beats Audio. Beats Music can be shared among family members on the same plan. It has been available since January.


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