Sony Ericsson Embraces Low End
Article Comments 4
Sep 29, 2005, 5:45 PM by (staff)
A Sony Ericsson product manager recently revealed the company was looking to expand their handset lineup. Sony Ericsson will create more mid- to low- range devices. The company says they will stay away from the cheap developing nations handsets like ones recently announced by Nokia and Motorola, but will fill out their mid range with more than just the J300. Separately, Sony Ericsson's new North American president acknowledged the company's core strength was high end multimedia features, and they will continue products that play to that in addition to new low end models.
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Embraces Low end?
I mean granted, the W series looks awsome, and the s710/s700 is a seriously great phone, but most everything they have been putting out has been lower-end. A good number of people have complained to me, at my store, about the poor features or quality of thier phone. Its not uncommon to see a lower end sony ericsson in thier hand.
Ericsson was always struggling until sony came along to help. If I was in charge of the company, I would drop Ericsson from the name. Weather you like sony or not, many customers know the name and flock to it. Also, I would focus on mid or high end phones. Much like sony's electronics are mid and high end. I think it would help the image of the company and it would also make ...
If their low end phones sell enough...