Microsoft Exploring How to Brand Phones Moving Forward
Apr 28, 2014, 10:21 AM by Eric M. Zeman
Microsoft today said the company has not yet decided what it will call its new smartphones now that it has absorbed Nokia's Devices and Services business. Answering questions today, Microsoft's device chief Stephen Elop said, "Microsoft Mobile is not a brand that will be seen by consumers." He explained that particular name was created for legal purposes only. "The Nokia brand is available to Microsoft to use for its mobile phone products for a period of time, but Nokia as a brand will not be used for long going forward for smartphones. Work is underway to select the go forward smartphone brand." Nokia's networking business and HERE Maps businesses remain a separate company still in Finland. To-date, Nokia's Windows Phone devices have born the Lumia brand name. "Now that we are One company, the marketing and product folks will lay in the plans for the shift to a consistent brand. We are being thoughtful to do it in a way that accrues benefit to Microsoft and to Lumia." Microsoft completed its $7.2 billion acquisition of Nokia's handset business, including 25,000 employees, on April 25. In addition to developing the Windows Phone 8.1 platform, Microsoft will now also make its own smartphones.
Jan 14, 2021
Samsung today officially unveiled its Galaxy S21 series of flagship phones for 2021. All three models sport a distinctive new "Contour Cut Camera" design where the metal frame extends around one corner to surround the rear cameras.
Mar 23, 2021
OnePlus today announced the OnePlus 9 and OnePlus 9 Pro, its newest flagship phones. The 9 Pro is a true flagship-class phone with a QHD AMOLED display with variable refresh from 1 to 120 Hz, and IP68 water rating, starting at $969.
There's a whole new kind of 5G being launched and talked about in the US in 2022: C Band. It's much faster than existing "nationwide" 5G, yet has better coverage than hard-to-find mmWave 5G.
Feb 9, 2022
Samsung today announced its lineup of flagship phones for 2022: the Galaxy S22 series. The top-end S22 Ultra sees the biggest changes as it essentially absorbs Samsung's Note series with an integrated S Pen stylus and a more Note-like shape and design, instead of the Contour Cut design of the other models.
As long as.......
New Phone Line Name
Here's hoping for retaining "Lumia" or going with "Surface".
Microsoft Surface + Nokia Lumia
BAD IDEAS FOR $1000 ALEX