BlackBerry to Target CEOs with High-End QWERTY Phones
BlackBerry today indicated that it plans to focus on catering to C-level executives who want high-end smartphones with full, physical keyboards. The company has three such devices in prototype stages being tested and will introduce them over the next 18 months. Speaking to Reuters, BlackBerry John Chen said the company wants to win back the executives who were once its core customers. Chen also indicated that BlackBerry is weighing whether or not to create of version of Blackberry Messenger - known as BBM - for desktop computers. The idea is to allow business and government customers to carry secure conversations from their PCs to their smartphones and vice versa. BlackBerry has already made BBM available to Android and iOS devices, and is working on a version for Windows Phone, as well.
Dec 4, 2017
Target today made it possible for people to make in-store payments with their smartphones through the Target mobile app. Similar to Walmart’s offering, shoppers can link their debit cart to the new Wallet function within the Target app.
Jan 9, 2018
TCL Communication today said it plans to introduce two new BlackBerry-branded handsets this year, both of which will feature physical QWERTY keyboards. They will serve as successors to last year's KEYone handset.
Mar 15, 2018
BlackBerry today said it has extended its contract with CEO John S. Chen, who will serve as chief executive through November 2023.
Feb 16, 2017
HTC plans to exit the entry-level phone market moving forward and will instead focus its handset portfolio on high-margin devices. The company made the comments during a conference call with media to discuss its fourth quarter financial results.
Much needed product category