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SoftBank on T-Mobile: 'We Have to Give It a Shot'

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Mar 11, 2014, 7:24 AM   by Eric M. Zeman

SoftBank CEO Masayoshi Son is convinced the only way Sprint and T-Mobile can compete against AT&T and Verizon is for the two smaller carriers to merge. Speaking on television with Charlie Rose, Son indicated that even though U.S. regulators have warned such a deal would face stiff opposition, Sprint is going to pursue T-Mobile anyway. "We would like to make the deal happen, but there are steps and details that we have to work out," said Son. "We have to give it a shot." AT&T and Verizon together control two-thirds of the U.S. wireless market. Even combined, Sprint and T-Mobile would be smaller than AT&T and Verizon Wireless by tens of millions of customers. Son said if the deal goes through, he'll launch a price war against the two larger carriers in order to break up the duopoly. Son and his team are actively engaging people in the wireless industry as well as in the government in order to convince them the deal has merit. Only after Son feels he has swayed their opinions will the company make an official bid for T-Mobile.

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Mar 11, 2014, 8:43 AM

Price war!!

For the win!

Get 'em Son
Went he get what he wants, what do you think it's going to happen?

Do you ever hear about "the big three" in canada?

If not, I suggest you to make a little research,
Prices are already plummeting, there is no need to start a price war, which is just another way of saying 'a race to the bottom'.

2 years ago, I was paying $89.99 a month before taxes for wireless service, after changing my plan yesterday I will be...

Mar 11, 2014, 9:07 AM

Good Luck.

There's a lot to be said for spunk and tenacity.

Softbank against a cartel of the two largest carriers is going to be a very tough road that yields to Governement favoritism in this industry. While I agree 100% of what Son is trying to do, Verizon and AT&T are not going to sit through this. AND, Government is going to mesh up any downplay of this purchase.

While Tmobile maybe creating an initial shock in price shifting, Verizon doesn't seem worried at all and AT&T is playing follow the leader. Both playing the long time practice they have always played. Thus leading to no change in the industry. Alone, Tmobile's plan will be short lived in making sweeping changes. It is only absorbing some of the two largest carrier's worst customers...
I agree. But I also think it is up to us the consumer to take a stand. The price of something is based on the demand and how much the consumer is willing to pay.

Mar 11, 2014, 12:27 PM

No problem as long as...

No problem, as long as T-Mobile controls the new company. Sprint tends to go "traditional" and status-quo, while T-Mo is upending the industry which is good for consumers.
What do you base this off? First its a whole new company since its been purchased. And second Dan Hesse was originally the innovator of wireless the plans they came up with when he took over were not traditional at all.
Um yea....

quit thinking 10 yrs ago sprint....

and start think new, and strongly run, sprint/softbank....

WHOLEEEEE new ownership and control here
I loved Simply Everything. Ir was like double middle fingers to AT and T and Verizon. Sprint has always had a lot of Maverick in it.
There's no denying that John Legere has given Tmobile a little fire light under its arse. But, in reality, he's manged to do exactly what every other carrier has done that's been on the chopping block. T-mobile has been grabbing the worst customers of...

Mar 11, 2014, 8:44 AM


This sucker's are pissing me off, let t-mobile alone sucker's,
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