AT&T Says It Will Be 'Disruptive' With Cricket
Mar 6, 2014, 1:05 PM by Eric M. Zeman
AT&T CEO Randall Stephenson today said the company expects to close its acquisition of Leap Wireless by the end of the month, and that it will use the pre-paid carrier's brand to shake things up. "We're going to be fairly aggressive [there]," said Stephenson, to "see if we can be a little disruptive down at that end of the market." Stephenson made the remarks at the Morgan Stanley Technology, Media & Telecom Conference. He explained that though Cricket has a strong brand, potential customers often avoid it due to its limited network coverage. Once AT&T acquires Cricket, that story will change. "All of a sudden overnight, Cricket is going to have nationwide coverage," he said. AT&T didn't announce any specific plans regarding Cricket. Stephenson also noted that the AT&T Next program, which lets customers pay for their devices over time, has become very popular. By the end of December, 20% of new device sales were being financed through AT&T Next rather than subsidized with a standard two-year contract.
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Comments
Overnight
If they really wanted to disrupt the low end market...
$20 or $30 then they wouldn't be forcing people to break the law (class action anyone?) and they could make more profit in one lick than they are throughout the entire year of an AIO line.
By disruptive....
