Court Tells Aio Wireless to Pick a Different Color
T-Mobile today announced that it has triumphed over Aio Wireless regarding a trademark infringement lawsuit. T-Mobile believes Aio Wireless's use of a "plum" color in its logo was too close to T-Mobile's own magenta color and branding. It sued Aio Wireless, insisting the company switch colors to avoid consumer confusion. A federal court agreed with T-Mobile's position. Aio has been told to cease using the color in its marketing, advertising, stores, web sites, and social media. Aio Wireless is owned and operated by AT&T.
Mar 28, 2019
In two weeks, the LG G8 ThinQ will be offered by all major US carriers, with several offering major discounts at launch. This flagship phone from LG has a unique 3D depth camera on the front, supporting mid-air gestures, hand vein scanning, and 3D face scanning.
Feb 20, 2019
The tenth edition of Samsung's Galaxy S series of flagship phones includes, for the first time, four different models spanning a range of sizes and price points. Samsung announced the Galaxy S10 series today at an event in San Francisco.
Feb 20, 2019
Samsung today announced the Galaxy Fold, the company's first commercial phone with a flexible display that folds in half. Folded, it resembles a thick smartphone with 4.6-inch HD Super AMOLED display; unfolded, it approximates a tablet in size and form factor, with a 7.3" "Infinity Flex" Dynamic AMOLED display.
Jan 8, 2019
ROKiT is a new line of affordable unlocked phones accompanied by a unique range of health and life services for what it calls "transitionals", which means people between jobs, people struggling socioeconomically, and anyone without adequate health insurance. The lineup includes two very basic feature phones and three Android models.
Come On, Really?
Color is extremely subjective, you might not think it is, but it is. If you doubt this, go to a paint store and look...
well Im glad the court agreed with me...
I mean how atrociously awful is your company and corporate image when you need to make your customers think your someone else?
And to say that people should just know, read the words, etc etc...this isnt about the words or website layout, this is about the color, which is an essential facet of corporate branding.
I work in the industry, and when they first tried to steal, I mean copy, I mean come close to matching t-mobiles color, I cut the banner from AIO's page and sent a color swatch to multiple people who also work in the industry, with much more cellular knowledge than your everyday, a...