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Court Tells Aio Wireless to Pick a Different Color

Article Comments  16  

Feb 8, 2014, 5:32 PM   by Eric M. Zeman

T-Mobile today announced that it has triumphed over Aio Wireless regarding a trademark infringement lawsuit. T-Mobile believes Aio Wireless's use of a "plum" color in its logo was too close to T-Mobile's own magenta color and branding. It sued Aio Wireless, insisting the company switch colors to avoid consumer confusion. A federal court agreed with T-Mobile's position. Aio has been told to cease using the color in its marketing, advertising, stores, web sites, and social media. Aio Wireless is owned and operated by AT&T.


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Feb 9, 2014, 2:26 PM

Come On, Really?

Customers would need to be color-blinded or very dumb to not notice the diference.
They could tell by you know.. those BIG LETTERS THAT SAY T-MOBILE!!
Okay, we had a big brouhaha over this issue when the lawsuit was first filed. And I'll say the same thing now that I said then:

Color is extremely subjective, you might not think it is, but it is. If you doubt this, go to a paint store and look...

Feb 10, 2014, 2:52 PM

well Im glad the court agreed with me...

its was an obviously grab by arguably the worst company in cellular to trick "their" customers to think they were actually using someone else.

I mean how atrociously awful is your company and corporate image when you need to make your customers think your someone else?

And to say that people should just know, read the words, etc etc...this isnt about the words or website layout, this is about the color, which is an essential facet of corporate branding.

I work in the industry, and when they first tried to steal, I mean copy, I mean come close to matching t-mobiles color, I cut the banner from AIO's page and sent a color swatch to multiple people who also work in the industry, with much more cellular knowledge than your everyday, a...
Why would at&t want to trick people into thinking that they were buying a phone on an inferior network? at&t cover 97% of the country, T-Mobile only covers major metropolitan areas. This would be like Lexus trying to deceive people into thinking th...

Feb 10, 2014, 12:58 PM

"Un-carrier" hmmph!

Seems like a very "carrier" thing to do to me! 🤣 🤣 🤣 🤣
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