Alltel Completes Western Wireless Merger, Cellular One Up For Grabs
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Aug 3, 2005, 1:35 PM by (staff)
Alltel this week officially completed their acquisition of Western Wireless. The carriers will merge networks, brands and leadership as Alltel later this year. Western Wireless currently owns and operates under the Cellular One brand, which it also leases to other regional carriers. As part of the merger, Western Wireless will have to give up ownership of the Cellular Brand. Dobson Communications, the second largest carrier using the brand is the most likely buyer. However the loss of Western Wireless's network from the Cellular One family could lower the brand's desirability and value, as it was the largest of all Cellular One carriers. If Dobson or another franchise does not purchase the Cellular One name, Alltel leadership has suggested an MVNO may be interested in the brand.
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I do know for a fact that Dobson spent 6 million more dollars on advertising for 2005 than i...
The Nebraska, Kansas, and Arkansas markets that Western Wireless DBA CellularONE in will not become AllTel markets as part of this process. If you check the coverage maps of both companies, you'll see why: it would be a "rural monopoly".
These markets will be ran by the trust company until someone purchases them as well.
I hope Dobson doesn't get it