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AT&T Prepping LTE-Broadcast Network for Video

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Sep 24, 2013, 12:15 PM   by Eric M. Zeman

AT&T plans to use spectrum it acquired from Qualcomm to deliver LTE-based video to mobile devices. AT&T CEO Randall Stephenson confirmed the plans today when speaking at the Goldman Sachs Communacopia Conference. LTE-Broadcast is a one-way multicast network technology that is similar to what's used by television. It uses LTE cell sites to broadcast the content, which can be received by any LTE-capable smart device. LTE-Broadcast is part of the LTE spec, and doesn't require a special antenna or other pricey hardware components. AT&T would be able to control what type of content is delivered in a given region, meaning it can offer local content as well as national content if it wants to. AT&T didn't say when it planned to launch this new video service, though Stephenson implied it is several years out. AT&T will deploy the LTE-Broadcast network on the MediaFLO spectrum it bought from Qualcomm. Qualcomm operated the MediaFLO mobile video service for several years beginning in 2007, but eventually shut it down due to poor uptake of the service.

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Sep 24, 2013, 2:01 PM

One Way?

Does this make sense when we seem to be heading towards video on demand being the norm. I get that broadcast still probably has decades to go, but it seems spending years on a one way broadcast platform seems like a waste of time.
It would mean then that AT&T could then use this to their advantage for TV services so they wouldn't have to lay the cable to your house just a LTE antenna inside the box of their TV receivers (so you move your box and not worry about cable). Also you...
This isn't for casual entertainment. For that, there's absolutely on-demand over the regular network.

But for certain other things, broadcast will always make sense. Things such as breaking live news, live sports events, etc. If a hundred people ar...
But my point is that even wired cable companies are pushing On-Demand, which requires a two way stream for ordering. This just seems like a too little too late service.
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