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Sprint Acquires Handmark

Sep 16, 2013, 2:41 PM by Eric M. Zeman

Sprint has acquired Handmark, reports AllThingsD. Handmark is a mobile app and services company perhaps most well known for its Pocket Express app for Palm smartphones. In recent years, Handmark has turned toward mobile advertising, and it is this expertise that attracted Sprint's attention. "As a long-time partner of Sprint, we've worked together on some of the mobile industry's most successful initiatives," said Handmark founder and CEO Augie Grasis. "Joining forces is a natural progression to our relationship and will help scale our mobile media business." Sprint will put Handmark's assets to use with its Pinsight Media advertising unit.

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Versed

Sep 16, 2013, 3:47 PM

Sprint Should

Sprint should aquire more LTE towers, better throughput through its exisiting EVDO-A towers and more specturm. Not another loser company.

KOL4420

They are working on it. Its all strategy. Handmark is definitely not a loser company. Sprints doing it right now attacking with tons of advertisement. That is something they lacked before and not many customers were aware of what they have to offer.

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