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T-Mobile Hits AT&T with Lawsuit Over Aio's Use of Magenta

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Aug 28, 2013, 12:43 PM   by Eric M. Zeman

T-Mobile recently filed a lawsuit against AT&T, claiming that its Aio Wireless prepaid brand infringes on T-Mobile's trademarked magenta coloring. The complaint, which was filed in Texas last week, read in part, "AT&T's subsidiary's use of magenta to attract T-Mobile customers is likely to dilute T-Mobile's famous magenta color trademark, and to create initial interest [and] confusion as to the source or affiliation of AT&T's subsidiary's business." Deutsche Telekom, T-Mobile's parent company, and T-Mobile have used the magenta color since the 1990s. An Aio Wireless spokesperson said to Law360, "T-Mobile needs an art lesson. Aio doesn't do magenta." The shades are slightly different. AT&T has yet to respond to the lawsuit.

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Aug 29, 2013, 1:52 PM

of course they should sue...

Att is trying to create a new brand so people wont know its ATT and they using the color magenta in an attempt to get customers to associate their crappy prepaid brand with with T-Mobile. You cant post pics here or I would but I just went to AIO and cut a color swatch from their homepage and then sent it to everybody in this room (techies). Then I asked em what company is that from? Everyone said T-mobile, cuz they dont have Pantone calibrated monitors and that professional printing color sample board in front of them to know its 3 shades darker. Of course T-mobile should sue, and besides ATT is an awful company.
lol, everyone look at the Tmobile Shill.
No, T-Mobile should not sue. Aio's logo doesn't even look like T-Mobile's. No one could actually confuse their logo for T-Mobile's, aside from a shade of magenta that isn't the same either. This is absurd.
Why would AT&T which is a much better brand ever want to have people think another one of their brands is owned by T-mobile.

T-mobile is a horrible brand and AT&T would never want anything to do with that trash and filth. If the buyout would have ...

Aug 28, 2013, 3:11 PM


This has to be the most absurd lawsuit I have ever read. o.O

I have a lawsuit of my own. I would like to sue everyone who gets the same hair cut as me. I have been using this hair cut since 94 on the grounds that it may create initial interest and confusion with others.

No, it isn't. Trademarks are extremely important and the law says that if you don't defend your trademark when it is infringed you lose it. T-Mobile's only options are file a lawsuit or lose its trademark. at&t will flinch, they will come to a de...

Aug 29, 2013, 8:33 AM

You cannot trade mark a color.

Christian Louboutin vs. Yves Saint Laurent. the judge ruled you can not trade mark a color. This case should get thrown out fairly quickly i am surprised they were even allowed to file it.
They will settle before it goes to court

Aug 28, 2013, 6:23 PM

It's not even the same color, you twerps

The idea of a color on its own being a trade mark is kind of shady (omg punz) anyway, but these aren't even the same color.
Question: Did T-Mobile actually PAT to trademark the color magenta? If so, if someone actually took money for trademarking a color do they not have an obligation to enforce it?
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