Facebook Buys Advertising Platform from Microsoft
Facebook today announced that it has agreed to purchase the Atlas Advertiser Suite from Microsoft. Atlas is a tool that helps companies manage advertising campaigns and cull data on their effectiveness. Facebook said it wants to scale Atlas up for bigger campaigns, as well as make it easier for advertisers and marketers to use. According to Facebook, Atlas will remain in Seattle, as Facebook already has its own engineering team there. Terms of the deal were not disclosed.
HTC and Under Armour Launch Fitness Kit
Jan 5, 2016
Under Armour and HTC today announced UA HealthBox, a $400 box containing a suite of health and fitness hardware designed to work with the UA Record app for Android and iOS. The core device is the UA Band wrist wearable, which tracks basic heart rate and activity.
New Qualcomm Tech Aims to Bring High-Quality AR and VR Mainstream
Aug 15, 2017
Qualcomm today announced a major expansion of Spectra, its effort to offer manufacturers a drop-in hardware and software solution for easily and affordably adding advanced camera technology to phones and other devices powered by Qualcomm Snapdragon chips. The expanded Spectra suite includes three new hardware camera modules.
YouTube Kids to Give Parents More Control
Apr 25, 2018
YouTube has updates in store for its YouTube Kids service that will provide parents with more granular control over what their children can find and watch. Beginning immediately, Google's partners will cull together "collections of trusted channels" that range across topics such as music, sports, and arts and crafts so parents can pick and choose which their children are allowed to watch.
Facebook Makes Sweeping Changes to Data Collection Policies as It Admits Cambridge Analytica Breach Impacted 87M
Apr 4, 2018
Facebook today made significant changes to its platform as it continues to deal with the fallout from the Cambridge Analytica breach. To start, the company now believes Cambridge Analytica was given improper access to the data of as many as 87 million people, mostly U.S.