Home  ›  News  ›

Apple CEO: We 'Fell Short' On Maps

Article Comments  54  

Sep 28, 2012, 7:54 AM   by Eric M. Zeman

Apple CEO Tim Cook distributed a letter to the company's customers today apologizing for the performance of its Apple Maps software found within iOS 6. "At Apple, we strive to make world-class products that deliver the best experience possible to our customers," said Cook. "With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better." Apple said that it is working to improve its maps software, but noted that customers may want to seek alternatives. "You can try downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app." Cook promised that the company will work on Apple Maps non-stop until it reaches the level of performance expected by its customers.


more news about:




This forum is closed.

This forum is closed.


Oct 1, 2012, 12:32 PM

Let's get this straight...

Let's get this straight: So Apple feels the need to be in a pissing match with Google SO URGENTLY that they put out that POS mapping app when they still have time left on their contract with Google (during which they could develop and test their mapping app).

This wouldn't be such a big thing if this was something new, but they're replacing an excellent working product with something that's beta software at best, and it's their customers who are getting the dirty end of the stick.

I don't think this would have happened on Jobs' watch. While by many accounts the guy was an ass, he did understand that customers are the reason for the business, and to treat them right.
Well...honestly...there were many foul ups on Jobs' watch, it's just that he had the mighty Reality Distortion Field so they tended not to be noticed as much...

There was the class action lawsuit on scratched iPod Nanos...

http://news.cnet.com/8 »...
as more details start coming out, Apple wanted turn by turn and didn't want to be left behind without having that as a feature again, but Google wanted more access to iOS than what Apple wanted so Apple declined and went to use the current mapping sys...

Sep 28, 2012, 1:35 PM


I can already hear the clamouring Google fanboys lining up and champing at the bit to take a crack at Apple over this. If a company whom you dislike is successful, and you continually verbally assault them for their success, and continually call those who buy those products "sheep", then what sense is there in doubling down and hitting them harder over their apology and admission of fault? Would it not be better to acknowledge their honesty, even if you think this is the only honest thing they've done, and applaud them for it even for just a minute?

If you teach a hamster to walk on two legs by setting up a system that delivers an electric shock every time it uses all four, what emotional condition do you think the hamster will be in on...
Hahahahahahahahhahahahahahahaha... Denial.

Honestly, this is the worst maps App in the planet. You may not have any idea but the Maps for iPhone is soooooooooooooooooo bad. Last night I let my friend use her new iPhone 5 to navigate us to the res...
hepresearch said:
I can already hear the clamouring Google fanboys lining up and champing at the bit to take a crack at Apple over this. If a company whom you dislike is successful, and you continually verbally assault them for th
I dont think Tim Cook should have apologized for a new Map app that is not ready for prime time but he should apologize for taking away GMaps when his own app was not ready. Google services are very popular among everyone even those that use the iPho...

Sep 30, 2012, 11:56 AM


How do you like them "Apples"????????????? 🤣
Hahaha....I'll stick with my Google Maps app from my SAMSUNG phone, thank you very much.

My brother upgraded to the new OS and was kicked out of World of Warcraft due to compatibility issues with his authentication app.

What a joke, rotten Apple...

Sep 28, 2012, 10:48 AM

In a year from now...

They'll be saying the same thing about the 5 while introducing the 5S
What about five years from now how will Apple compare to its competitors? They are moving very fast why Apple upgrades once per year much like a turtle or .5 inches per year.

Sep 28, 2012, 9:05 AM

Bad maps

Whats the point of a smart phone if it can't find it self? If apple spend as much time in the test labs as it does in court maybe just maybe they would have a product worth owning.

Oh I forgot your really don't own the iphone your just paying for it.
Apple should spend more time innovating instead of trying to destroy its competitors. It must take alot of resources to go to war with an another company remember Tim Cook had to meet with Samsung to arbitrate, but that led nowhere.
T Bone

Sep 28, 2012, 11:41 AM


I think this is the first time I am aware of where Apple has actually admitted fault about something.....I no longer even bother going to the Apple Store Genius Bar or calling Apple Care because I know that all they are going to do is find the one piece of non Apple hardware or software I am using and blame all my problems on it....'oh, you're running Microsoft Office on your Macbook Pro....well that must be the reason why it keeps crashing' or 'clearly the reason all your Time Machine back ups fail is because there is a problem with your external hard drive...' 🙄 If they are actually going to be willing to admit when their products don't work now, even recommend using a competitor's product instead of the Apple version.....that's a ...
Ha-ha. Yes, this is one of those situation where they cant just tell you "You are holding it wrong". Its like BP the only thing they can do is say " we are sorry". Apple has made a fantastic operating system but that is it. Please stick with what you ...

Sep 28, 2012, 9:13 AM

"Fell Short" - Apple You're So Modest...

Per the iPhone, I can prove the existence of Atlantis as there is a Starbucks and a Barnes & Nobles there...
LOL. I couldnt pass up the opportunity for a good laugh. I have been clowning on my buddies who have the iPhone and the new OS because of the maps feature. I am also amazed at them and how they interact with SiRi now. Its like they are yelling at thei...
Page  1  of 1

Subscribe to news & reviews with RSS Follow @phonescoop on Twitter Phone Scoop on Facebook Subscribe to Phone Scoop on YouTube Follow on Instagram


All content Copyright 2001-2022 Phone Factor, LLC. All Rights Reserved.
Content on this site may not be copied or republished without formal permission.