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Qualcomm Ends Mirasol Production

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Jul 23, 2012, 12:16 PM by Eric M. Zeman

Qualcomm recently revealed that it will no longer manufacture displays using its Mirasol technology. Instead, the company will license the technology to other manufacturing firms. "With respect to QMT, we're now focusing on licensing our next-generation Mirasol display technology and will directly commercialize only certain Mirasol products. We believe that this strategy will better align our updated roadmap with the addressable opportunities," said Qualcomm CEO Paul Jacobs during a recent earnings call. There are four Mirasol-based products available in the market, all of which are e-readers. Qualcomm's Mirasol displays have been under development for years and are meant to serve as a low-power alternative to competing technologies, such as OLEDs and LCDs.

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source: Qualcomm

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