Nokia Plans Layoffs, Strategic Change, Exec Change-Up
Updated: added to and expanded post with more details
Nokia today announced a significant reorganization of its business in hopes of saving costs and becoming more efficient. The company plans to lay off approximately 10,000 workers worldwide through several plant closings and the consolidation of other facilities. The layoffs are expected to be complete by the end of 2013. Nokia also plans to renew its focus on core parts of its business that will help it shore up its Lumia smartphones and feature phones. The company will invest in technologies that will make its phones stand out from competitors' devices, and will invest in more location-based technology to further differentiate its phones. Nokia also said that it plans to offer a wider range of low-cost Windows Phones, similar to the Lumia 610. As part of today's announcement, Nokia said that it plans to focus its marketing and sales activities on key markets, streamline its IT and other support organizations, and reduce investments in non-core assets. The strategic reorganization also brings with it significant changes to the company's leadership ranks. Chris Weber, who has spearheaded Nokia's efforts in North America for the past year, has been promoted to executive vice president of sales and marketing. Other promotions include Tuula Rytila to senior vice president and chief marketing officer, and Susan Sheehan as senior vice president of communications. Mary MacDowell, who has served as executive vice president of mobile phones, is leaving the company. Other departures include Jerri DeVard, executive vice president and chief marketing officer and Niklas Savander, executive vice president of Markets. The departures are effective June 30 and the new leadership roles will go into effect July 1. Nokia believes all these changes will help it become more competitive in the market.
Jul 9, 2012
AT&T today announced that consumers who prefer pink will be able to purchase a pink-colored Nokia Lumia 900 beginning July 15. As with the black, white, and cyan versions, the pink Nokia Lumia 900 will cost $99 with a new contract.
May 8, 2013
Nokia indicated today via its U.S. support forums that the Windows Phone 7.8 system update is now ready for the Lumia 900.
May 17, 2012
AT&T Mobility CEO Ralph de la Vega told investors at the JPMorgan Global Technology, Media and Telecom Conference today that the company is doing what it can to offer devices with low subsidies. "We have to watch subsidies and make sure that we bring devices to market that customers love and will keep and have low subsidies," he said.
May 31, 2012
AT&T has turned on its LTE 4G network in Cleveland, Ohio. AT&T customers in that market will be able to access faster data services with devices such as the HTC One X and Nokia Lumia 900.
Jun 5, 2012
Nokia today provided updates to both Nokia Maps and Nokia Transport beta for its Lumia smartphones. New features in Nokia Maps include the ability to submit and view photos and reviews of destinations, the ability to save and synchronize favorites across platforms (Lumia phones, PCs, and Nokia Belle), and the ability to pin specific locations to the start screen.
3.7" display 480 x 800 pixels
Snapdragon S2 MSM8255 processor 0.5 GB RAM
1,300 mAh battery
Headphone Jack (3.5mm)
Fire Stephen Elop, The CEO of Nokia
The only way for Nokia to survive this is to maintain yet minimize its reliance on Windows mobile. Simutlaneously, it must introduce an android line-up which would allow it to generate some income while windows mobile OS develops.
Microsoft just needs to buy Nokia
Let the games begin!