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BlackBerry World 2012

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May 1, 2012, 8:01 AM   by Eric M. Zeman   @phonescooper
updated May 3, 2012, 3:05 PM

We're on site in Orlando for BlackBerry World 2012. The keynote is about to kick off and we're covering it live right now!

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The room is packed with RIM's developers, customers, partners, and press for the keynote, which kicks off momentarily!

May 1, 2012, 9:17 AM: It looks like a long list of developer partners are lined up to show off their BB10 apps. Since I think we've already seen the best of the bunch, this concludes PhoneScoop's lievblog of the BlackBerry World 2012 keynote.

May 1, 2012, 9:16 AM: The latest demo is from Pixelimages, which does online publishing stuff for magazines. They showed off how the app runs magazine and what they look like on BB10.

May 1, 2012, 9:10 AM: They area blowing stuff up while flying around through space. Um, thrilling.

May 1, 2012, 9:08 AM: Fishlabs is now talking about its games and says it was able to port one of its games to BB10 in one day. Galaxy on Fire HD is what they are showing off. Looks like a scifi open space shooter.

May 1, 2012, 9:06 AM: Wow, ANOTHER gaming demo. So much for RIM "refocusing on the enterprise."

May 1, 2012, 9:06 AM: Says has 3D games on the way, as well as more casual games. Wnats to target social interaction in the games, too.

May 1, 2012, 9:04 AM: Gameloft says it will be a strong supporter of BB10, and is going to show a video demo of what it has done with the platform so far. SHowing off quick bites of 11 different games.

May 1, 2012, 9:03 AM: Next up is Gameloft to show off the games it has put together for BB10. Gameloft says that the relationship with RIM is good, an its has games for BlackBerry and for PlayBook.

May 1, 2012, 9:01 AM: For people who want to capture their lives in the most immersive way possible.

May 1, 2012, 9:01 AM: So, he created a panorama image with the camera that provides a huge, 360-degree type view.

May 1, 2012, 9:00 AM: Occiptal created an app for BB10 in seven days that it says runs better than its app for Android. It is a panorama camera app that it also offers to iOS.

May 1, 2012, 8:58 AM: Next up is a rep from Occiptal.

May 1, 2012, 8:57 AM: The Pacemaker app is a mobile DJ app that seemed pretty cool. Not an actual pacemaker, which was my initial though.

May 1, 2012, 8:56 AM: He wants to show a video instead.

May 1, 2012, 8:56 AM: OMG, the Pacemaker guy just refused to show a demonstration of his app on stage, What The!

May 1, 2012, 8:54 AM: The aging, geriatric message here is apparently lost on RIM.

May 1, 2012, 8:54 AM: Uh. The first app demo is from...Pacemaker?

May 1, 2012, 8:53 AM: RIM says that its developer customers are very exvited about BB10 and that the tools are great. So, guess what, APP DEMO TIME!

May 1, 2012, 8:50 AM: The company wants to build a great app ecosystem. We've made "deliberate decisions" to make sure we have a competitive platform, with competitive tools, and distribution.

May 1, 2012, 8:50 AM: New dude is on stage talking about "flow" and "seamless applications" and so on. They are going to show how this all works with third-party apps. The company wants to assure its partners that they can succeed by developing for BB10.

May 1, 2012, 8:47 AM: OK, that appears to be it for Thorsten Heins. His closing remarks were "Let's rock and roll this!"

May 1, 2012, 8:47 AM: Here's a video they just showed providing a brief glimpse of BB10:

May 1, 2012, 8:46 AM: Thorsten really believes the company can turn things around.

May 1, 2012, 8:44 AM: The company is "laser focused" on launching on time later this year.

May 1, 2012, 8:43 AM: "Wouldn't you like to have the platform like the one in this car?" Well, yes, but I'd take the car even without the platform.

May 1, 2012, 8:42 AM: Wow. Showing QNX's hard-core automotive roots.

May 1, 2012, 8:42 AM: BB10 serves as the communications brain for the car to control communications, gaming, entertainment, etc.

May 1, 2012, 8:41 AM: Um, they just brought a Porsche on stage - a connected car.

May 1, 2012, 8:41 AM: Our intent was not to build a new smartphone or tablet OS, it was to build an operating platform for the next decade.

May 1, 2012, 8:39 AM: The idea of an adaptive keyboard is really cool. It makes sense that that is one feature RIM would focus on heavily.

May 1, 2012, 8:39 AM: "This is why we took the hard road, just a taste of what BB10 has to offer. A whole new paradigm that's meant for users."

May 1, 2012, 8:38 AM: They just showed off a pretty slick photo-editing tool that let's you merge photos to create a better moment.

May 1, 2012, 8:36 AM: Even on a full touch device, BB10 is still about getting things done.

May 1, 2012, 8:36 AM: BB10 engine is built from the ground up.

May 1, 2012, 8:36 AM: Really neat delete function, swiping across the keyboard deletes entire words.

May 1, 2012, 8:35 AM: Spending a lot of time talking about the software QWERTY keyboard. Swiping gestures, "fly" words up to the screen once the auto suggest knows what is going on.

May 1, 2012, 8:34 AM: Talking about how much better the keyboard will be in BB10 to increase effectiveness, learning keyboard, and make it the best possible keyboard.

May 1, 2012, 8:32 AM: We are making our users really agile and nimble. Your time is precious when you're mobile!

May 1, 2012, 8:32 AM: "You can take action on any one of those apps." Apps are running al the time, Thorsten says.

May 1, 2012, 8:30 AM: An interesting, overlapping appearance to the way BB10 works at the surface.

May 1, 2012, 8:30 AM: Lots of clapping for a quick app switching feature. Thorsten says "That's just the beginning, guys"

May 1, 2012, 8:29 AM: Looks a bit like Windows Phone with cards on the home screen so you can see the different apps and notifications and such.

May 1, 2012, 8:28 AM: Thortsten has brought up an engineer to talk about BB10, Vivek. He's talking about "the FLOW" of the user interface.

May 1, 2012, 8:26 AM: Looks, uh, blocky and not anything like a final device. We are "keeping some secrets to ourselves."

May 1, 2012, 8:25 AM: Thorsten is showing off the BlackBerry 10 Dev Alpha device!

May 1, 2012, 8:24 AM: RIM says they are making incredible progress on BB10.

May 1, 2012, 8:24 AM: Took the hard choice and the hard road and will deliver our own BB platform which we call BB10, including QNX, The Astonishing Tribe acquisition.

May 1, 2012, 8:24 AM: What is BB all about, what do our users need? How can we take this to the next level and make this the platform for the next decade.

May 1, 2012, 8:23 AM: When RIM started the BB10 development cycle, had to make a tough decision on the developer environment.

May 1, 2012, 8:23 AM: Thorsten wants to "take this relationship to the next level with BB10" with Cisco.

May 1, 2012, 8:22 AM: Cisco says that its customers want to achieve the true benefit of these devices while connected back to the enterprise market. Building WebEX for BB10 -- its online video conferencing product. And AnyConnect, a security client for enterprise customers connecting their devices back to the corporate network.

May 1, 2012, 8:21 AM: Now Chuck Robbins from Cisco is now on stage. Strong enterprise message so far, talking about the enterprise collaboration, "the social enterprise" and so on.

May 1, 2012, 8:19 AM: Oh, Clarence SO used the term "post-PC era." That's an annoying catchphrase.

May 1, 2012, 8:17 AM: Clarence So, from SalesForce.com has taken the stage in support of RIM.

May 1, 2012, 8:16 AM: "Committed to using our architecture to succeed - everything we do with BB10 and PlayBook is to make our lives easily."

May 1, 2012, 8:16 AM: Thorsten says that RIM users want good battery life, good hardware, good software and mobile cloud services.

May 1, 2012, 8:14 AM: BB users say they can stay ahead, create success, and use it professionally and personally to get what they need.

May 1, 2012, 8:14 AM: Heins says that BB users "are all about success" that their smartphone gives them the success they experience.

May 1, 2012, 8:13 AM: There are 55m BBM users.

more news about:

BlackBerry OS
BlackBerry 10


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