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FTC's 'Privacy By Design' Idea Will Impact Mobile

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Mar 26, 2012, 11:44 AM   by Eric M. Zeman

The U.S. Federal Trade Commission published a set of recommendations it believes businesses and the government should adopt when it comes to the privacy of American consumers. The FTC has five main items in the new privacy framework it wants to see addressed. The one item applying chiefly to mobile devices would require web sites and/or services to offer privacy policies that are "short, effective, and accessible to consumers on small screens." The FTC also wants to see Do Not Track more widely adopted and standardized; data brokers identified on a central web site where they explain their data policies; comprehensive tracking policies devised; and methods developed for the industry to self-regulate these codes. The FTC wants it to be easier for consumers across the web to know where, why, when, and how they are being tracked, and what's done with the data that is collected. It also wants the web to adopt an opt-in model. The recommendations need to be assessed by congress.

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