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NEC To Re-Enter U.S. Market

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Apr 5, 2002, 12:02 PM by (staff)

NEC Corp, Japan's largest cellphone maker, said today it would start shipping handsets to the U.S. market this year. As a major handset supplier to NTT DoCoMo Inc, NEC has captured 30 percent of Japan's market and aims to repeat that success globally, where it holds a meager three percent share. Initial models will be so-called "2.5G" phones, using GSM and GPRS technology, such as the NEC 515 model announced at the recent CeBIT trade show. NEC once held about 12 percent of the U.S. analog mobile phone market but withdrew in late 2000 as competition heated up for the rollout of digital handsets.

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