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Sprint Revising 'Premier' Upgrade Program April 1

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Top message:  Perception by daxdcagain   Jan 22, 2011, 6:13 PM

Replying to:  Re: Perception by DiamondPro   Jan 23, 2011, 12:27 AM

Re: Perception

by Slammer    Jan 23, 2011, 12:39 PM

There are several things Sprint needs to do here.

1) Keep the phone selection coming. The Evo and Epic are great devices. They need to continue with this saga. Choice is great and these are awesome.

2) They can't screw with the direction of unlimited data. One thing that got to me about Verizon's tenure on this, is that they boasted of how LTE is so much more economical for data consumption over 3G. Yet, they may still be considering a price point higher than I feel the industry standard may be.

Sprint needs to keep the target of unlimited. They undoubtedly have the resources of massive spectrum holdings to meet this criteria.

3) This is the most important. They really need to step up the marketing. Nothing irks me more than knowing all the assets of what sets Sprint above the competition, yet they continually seem to sequester any type of formidable info that could be used for consumers to think about when choosing a carrier.

Of owning cellphones for over 23 years, Sprint rocks on these points:

1) They are now rated top in customer service.
2) Their coverage is underrated. May not be as large as ATT or Verizon but they really do have good coverage.
3) Their network is solid. I very rarely have issues with voice and data. Before 4G, everyone would always comment on how quick Sprint's network was. Now with 4G, its nice to know that even being 3rd in size, they are doing remarkably well with their network.
4) Unlimited data. Some feel this is a negative. I don't. I'm a rather large man and I love buffets. I can eat as much as I want without worrying about extra charges. If buffets didn't make money, there wouldn't be any. Anyone can say what they want, tiered data always works in the favor of the carrier. They bank on someone going over and they are pricing it so people will up to the next level. The carrier is going to make money either way.
5) No need to mention calling plans. They are offering the best in postpaid voice and calling plans. I've shopped around and with 5 lines plus a 3G/4G discard, no one can touch my monthly rate.
6) While Sprint can't go around and advertise this, I find this a more personable note to mention. 2 years ago I lost my job. I was able to find the one I am at now with in a month and a half. However, I took a substantial loss in weekly income. Sprint went completely out of their way to make sure I was taken care of and that service was not terminated. They simply worked with me every step of the way to make payment arrangements and questioned if they were suitable while I re-established my income. Two of my friends went through the same thing and their carrier shut them off for three months.
7) Those that put today's Sprint down are either the nightmare subscribers, Representatives from other carriers or some are just individuals that can't have access to Sprint due to geographical residence. If we need to talk about perception, how about this:

I've heard comments on these forums claiming "Sprint sucks because I can't get coverage where I live". Oh really? Most mature individuals that I know will say: "It really sucks that I can't have Sprint where I live". They know the value and service that Sprint is offering and wish they could enjoy these offerings and savings. See how wording can change perception?

I am not a fan of some of these new policies that Sprint is laying down, but in all fairness, they are still the best around in overall value.

John B.

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