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Sprint Revising 'Premier' Upgrade Program April 1

Article Comments  35  

Jan 21, 2011, 1:19 PM   by Eric M. Zeman   @phonescooper

Sprint has confirmed that it is making some adjustments to the handset upgrade policies it has in place for its Premier customers. Starting April 1, Premier customers will be broken into two tiers: Gold and Silver. Those who spend more than $89.99 for an individual line or more than $169.99 for a family line will qualify as Gold Premier customers. Customers who've been with Sprint for 10 years are automatically Gold Premier members. The chief benefit of being in the Gold Premier group will come in the form of device upgrades. They will be able to upgrade their device at the subsidized price after 12 months of service. Gold Premier customers will also receive other perks, such as discounts on accessories. Sprint will lump most other customers into the Silver Premier level. This group will not be able to upgrade handsets at 12 months (they'll have to wait 22 months to get discounted pricing), but will have the same perks. These changes do not impact Sprint's "New For You" $75 discount program. Sprint Roni Singleton said to Fierce Wireless, "Because it's common for rewards programs to have levels of benefits that provide more to customers who spend more or have more tenure, Sprint decided to update the program for 2011. Premier has grown significantly in the two years since we launched it. It's now large enough that having two levels of benefits makes sense. Our Premier customers have told us that it's only fair that we recognize those Premier customers who spend more or have shown us their loyalty by being with us longer."

more info at Fierce Wireless »



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Subject Author Date
Perception daxdcagain Jan 22, 2011, 6:13 PM
People complain... Dollgrin Jan 22, 2011, 4:58 PM
Very Disappointing (bait and switch) but the "spin" is even more insulting mbrenner Jan 24, 2011, 7:23 PM
Not good things from them again lately!! landmarkcm Jan 21, 2011, 3:50 PM
Bout Time PhoneCrusher Jan 21, 2011, 3:03 PM
it was probably going to happen but... trojandrew Jan 21, 2011, 2:59 PM
No Worries Here AustinPaul Jan 21, 2011, 5:31 PM
3 Months and Done Pimptopian Jan 21, 2011, 3:24 PM
had to electronet Jan 21, 2011, 2:46 PM
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