AT&T To Begin Un-branding Cingular Monday

frankfranco5o said:
"Now it looks like they have all their customers on one billing system so all they have to do is repaint their stores and change their stationary.

Well the general public outnumbers the educated phonescoop forum users by a considerable #. So you need to add to "repaint their stores and change their stationary", educate the masses that its not the old AT&T. Whether or not you believe it, there IS a negative image out there of the AT&T name that they have to overcome. Some # cruncher convinced someone high up that benefits outweigh the negative image associated with the name. Myself, I've heard enough people mention they hate AT&T usually without a valid reason. That's hard to overcome.