AT&T will begin a campaign to rebrand Cingular starting Monday, January 15. Cingular will eventually be known as AT&T, not AT&T Wireless. AT&T will launch national advertising to let customers know that "Cingular is now the new AT&T." That feature products will end with the Cingular "Jack" spinning or swirling to morph into the AT&T globe. Other commercials are being created simply communicate the brand change. They will feature scenes where it looks like the Cingular "bars" are being illustrated and zoom out to show that it was actually the AT&T globe. As Cingular begins to officially change their name, subscribers will be notified about changes on their bills. AT&T will also begin taking advantage of Cingular's retail presence and advertising AT&T wireline service in stores that are located in AT&T service areas.