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AT&T To Begin Un-branding Cingular Monday

Article Comments  100+  

Jan 12, 2007, 1:53 PM   by (staff)

AT&T will begin a campaign to rebrand Cingular starting Monday, January 15. Cingular will eventually be known as AT&T, not AT&T Wireless. AT&T will launch national advertising to let customers know that "Cingular is now the new AT&T." That feature products will end with the Cingular "Jack" spinning or swirling to morph into the AT&T globe. Other commercials are being created simply communicate the brand change. They will feature scenes where it looks like the Cingular "bars" are being illustrated and zoom out to show that it was actually the AT&T globe. As Cingular begins to officially change their name, subscribers will be notified about changes on their bills. AT&T will also begin taking advantage of Cingular's retail presence and advertising AT&T wireline service in stores that are located in AT&T service areas.

more info at AT&T »

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Subject Author Date
100 million +.... undrgrnd Jan 23, 2007, 3:34 PM
Thoughts from a Cingular employee Future Jan 14, 2007, 7:16 PM
Will prepaid be getting rollover minutes???? htemboy78 Jan 22, 2007, 5:11 PM
Will my phone's main screen sa y cingular or att or wahat? htemboy78 Jan 22, 2007, 5:13 PM
1-800TELLME htemboy78 Jan 18, 2007, 6:46 PM
Cingular turning to ATT trendy_mommy Jan 13, 2007, 12:03 AM
Colbert owns Cingular theycallmeanerd78 Jan 17, 2007, 10:16 PM
Question about phones for the new at&t silkbutterfly Jan 17, 2007, 7:33 PM
Hey Rich LordObento Jan 16, 2007, 11:47 PM
Sympathy... muchdrama Jan 12, 2007, 8:14 PM
Any word on whether there will still be rollover minutes?? JRav815 Jan 12, 2007, 6:15 PM
A very happy Verizon Wireless sales rep! DEMOLIX Jan 13, 2007, 11:55 AM
what a pain!! linkfeeney Jan 15, 2007, 12:02 PM
F#$%K VERIZON!!!!! ALL ABOUT THE MONOPOLY!!!!!!!!! juggerknot9 Jan 16, 2007, 11:49 AM
Couple of questions NinjaMonkey Jan 16, 2007, 12:16 AM
BAD Idea!! htemboy78 Jan 15, 2007, 3:46 PM
Death to Jack!!!! Cellenator Jan 12, 2007, 2:10 PM
LET"S ALL JOIN TO BOYCOTT AT&T TO PROVE THAT WE WILL BE HEARD! htemboy78 Jan 15, 2007, 6:53 PM
Thoughts from a former pre merger AT&T employee jamjacks Jan 15, 2007, 8:56 PM
A horrible decision by AT&T Crunchy Frog Jan 13, 2007, 8:24 PM
 
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