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AT&T To Begin Un-branding Cingular Monday

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Top message:  A horrible decision by AT&T by Crunchy Frog   Jan 13, 2007, 8:24 PM

Replying to:  Re: A horrible decision by AT&T by renardlee   Jan 13, 2007, 9:28 PM

Re: A horrible decision by AT&T

by rytr23    Jan 13, 2007, 11:09 PM

I don't know if its "panicking" per se.. but on its face people can't understand the reason they made the change.. they spent millions and millions to build the Cingular brand and now they are changing back to "AT&T" which left the consumer space (in general) under crappy terms. ATT has very negative connotations for a lot of people, and that sticks regardless of the realities.

Kind of like someone growing a hitler mustache.. nothing actually wrong with it..but most people would have a negative feeling on it.

I myself think its a waste of money - but in a few years it could work out..after spending a ****LOAD of money to change the general perception of the ATT brand. If I was a shareholder I would be furious..but as it stands I am not..and as long as I get a reliable signal from "Cingular" I'll be a customer.. or until T-Mobile rolls out thier 3G nationwide so I can get *much* better data rates and equal coverage.. Wink

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