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AT&T To Begin Un-branding Cingular Monday

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A horrible decision by AT&T

by Crunchy Frog    Jan 13, 2007, 8:24 PM

AT&T seems to be the proverbial phoenix, rising from its ashes and taking flight again gobbling up telecom companies and well on its way to becoming the monopoly it used to be. Under AT&T's control, the previous AT&T Wireless was a terrible service provider for many of the people I knew that used it. Cingular breathed new life into it and under their brand took cellular service to the top of the game. Now, suddenly, AT&T re-emerges and takes over Cingular and topples the name without really considering the branding of the name "Cingular" and its customers. Cingular just in the last year finally purged most if not all of the old AT&T Wireless phones, plans, SIMS, etc. from its system. Now its customers have to endure the headaches of now going in reverse to do this all over again. It's enough for me to consider taking on another carrier I am so disappointed in this decision.
If anything, they should have left the Cingular name as it's more hip than the 100+ year old, "American Telephone and Telegraph" moniker that is old, clunky and just a bunch of boring letters.

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