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Motorola to Cut Jobs, Close Offices, Focus on Fewer Phones

Article Comments  5  

Aug 13, 2012, 7:00 AM   by Eric M. Zeman   @phonescooper

Google has announced sweeping changes that are in the works for its Motorola subsidiary. The company is cutting 20% of Motorola's work force, which amounts to some 4,000 people, with approximately 1,300 of them being cut in the U.S. Google will also close about one-third of Motorola's 94 worldwide offices and exit unprofitable markets as it retools the smartphone maker in a bid to make it more competitive. It will dial down research in India and Asia and will concentrate its research and development in Chicago, Sunnyvale, and Beijing. Motorola will also focus on making fewer, high-quality devices and may abandon the entry-level smartphone business. Motorola Mobility CEO Dennis Woodside said that the company introduced 27 phones in 2011 and will dial that down to just a few per year moving forward. According to The New York Times, Google has also "gutted" Motorola's upper management, and has eliminated 40% of the company's vice president ranks. Google finalized its purchase of Motorola Mobility earlier this year.

more info at New York Times »
more info at Reuters »

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bobc74

Aug 13, 2012, 6:09 PM

It's a great idea

to dial back the number of new phones. Motorola's been killing themselves with all those Android phones for Verizon. Do they really need 3 or4 different high end models on sale at the same time all competing for a customer's attention? NO!! It causes more customer confusion than it produces more sales.
I think you're going to see this as a trend from all, the 5 to 6 month span of new devices from all phone makers is going to be paired down. Android is now established. Better off making one killer phone a year, maybe two is going to be a trend. De...
(continues)
sp_5015

Aug 13, 2012, 8:31 AM

I hate to see job losses....

but if Google didn't do this to motorla, you would eventually see about 100% job loss because the company would go under. I think that Motorola phones are about to get really really good.
I agree with you. But I hope they expand on the razr theme but give people the extend battery. The option between webtop software, like ATRIX HD and qwerty keyboard. That would be 3 amazing phones.
I just hope we can still see some MILL SPEC flip phones for both Sprint and Verizon esp SPRINT!!!! Because they need them more for our First-Responders!
 
 
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