Google has announced sweeping changes that are in the works for its Motorola subsidiary. The company is cutting 20% of Motorola's work force, which amounts to some 4,000 people, with approximately 1,300 of them being cut in the U.S. Google will also close about one-third of Motorola's 94 worldwide offices and exit unprofitable markets as it retools the smartphone maker in a bid to make it more competitive. It will dial down research in India and Asia and will concentrate its research and development in Chicago, Sunnyvale, and Beijing. Motorola will also focus on making fewer, high-quality devices and may abandon the entry-level smartphone business. Motorola Mobility CEO Dennis Woodside said that the company introduced 27 phones in 2011 and will dial that down to just a few per year moving forward. According to The New York Times, Google has also "gutted" Motorola's upper management, and has eliminated 40% of the company's vice president ranks. Google finalized its purchase of Motorola Mobility earlier this year.
to dial back the number of new phones. Motorola's been killing themselves with all those Android phones for Verizon. Do they really need 3 or4 different high end models on sale at the same time all competing for a customer's attention? NO!! It causes more customer confusion than it produces more sales.
I think you're going to see this as a trend from all, the 5 to 6 month span of new devices from all phone makers is going to be paired down. Android is now established. Better off making one killer phone a year, maybe two is going to be a trend. De... (continues)