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How a Sprint Phone Is Born

Intro Deciding Branding Certifying Timing Conclusion Comments  15  

Aug 10, 2012, 2:22 PM   by Eric M. Zeman   @phonescooper

Sprint recently offered Phone Scoop a rare peek behind the curtain at its Overland Park headquarters, where it detailed its phone selection process and how it hones them from rough concepts to finalized products.

Sprint gave Phone Scoop an inside look at how it chooses, tests, and certifies its cell phones, as well as some of the thinking that goes behind the selection process. It goes way beyond picking what's "cool" or "hot." Trends come and go, and Sprint has to pick phones that fit a wide range of users and lifestyles. It ain't a walk in the park. Read on to learn how a phone makes its way to a Sprint shelf.



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Subject Author Date
Meanwhile, in GSM land... elecconnec Aug 13, 2012, 5:16 PM
Sprint johnhr2 Aug 12, 2012, 9:30 PM
HTC EVO X javier2100 Aug 10, 2012, 3:43 PM
Just makes me wonder Jellz Aug 10, 2012, 3:21 PM
Great article Naytess Aug 10, 2012, 3:16 PM
Good job Eric! MarryTheNight Aug 10, 2012, 8:06 PM
Best article ever! Andras888 Aug 10, 2012, 5:38 PM
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