How a Sprint Phone Is Born
The process to select a phone and bring it to market often takes more than a year and hinges upon thousands and thousands of individual factors.
And all of it can be marred with bad timing.
Take, for example, the Palm Pre. Sprint typically announces new phones 30 to 90 days (max) before they go on sale. Palm announced the Palm Pre in January 2009, a full six months before the device went on sale at Sprint stores. According to Sprint, maintaining momentum for a device launch like that is nearly impossible. Similarly, devices that are announced, but then delayed due to any of the possible certification factors above, can really dampen initial sales.
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Believe it or not, information about unannounced devices that is leaked early can impact sales of Sprint's existing lineup and screw up sales forecasts, because consumers delay making purchases in anticipation of leaked new devices.
Beyond that, Sprint has to anticipate what devices its competitors will be launching when its own new hardware goes on sale. The last thing Sprint wants is for its EVO 4G LTE to go head-to-head on launch day with the One X. As it happened, the One X reached the market about six weeks ahead of the EVO 4G LTE.
The Motorola Phones That Never Were
In a rare peek behind the curtain, Motorola reveals early prototypes of its phones, as well as phones that never saw the light of day. Explore a full gallery of prototype Motorola phones and watches, including a RAZR flip-phone for Android, phones made of cork, and early versions of the Moto 360 watch.
Review: LG G3 for Sprint
The LG G3 is a solid device for Sprint customers to consider, and is among a growing number to offer Wi-Fi calling. Android smartphone enthusiasts would do well to read Phone Scoop's full report, which points out the phone's strengths and weaknesses.
Review: Samsung Galaxy Note 5 for Sprint
Sprint's Galaxy Note 5 is an excellent all-around performer thanks to its strong processor, solid battery, clear calling, and lively data speeds. This Android super-phone from Samsung is as good as they get.
Sprint Cuts 2,500 Jobs to Reign In Expenses
Sprint has trimmed some 2,500 employees at various job sites, said the company. The cuts were primarily made at its Kansas headquarters and six customer care centers.