A good selling point to this phone is the fact that it looks like Shrek. All of the kids will love that. Personally, I don't want my five-year olds having access to call whoever, whenever he wants. If he can just call his mom and I, that's great! It gives both he and us what we need, I think it's a great concept put out by LG and I hope it does really well. Maybe they'll even come out with more colors!