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iPod vs. Mobile phone. Do carriers have a chance in the mobile entertainment battle?
It is the strangest thing. The iPod and podcasting have proven that users will gladly overcome complex routines in order to take their entertainment with them when they are on the go. Some of us transfer MP3 files from the PC and enjoy music. Others subscribe to podcasts. Both usages requires a user to actively connect a media device to a PC and transfer content – an action which I personally find technically challenging. Yet people do it. Over 100,000,000 iPods have been sold so far.
On the other hand, the cellular industry has repeatedly tried to get us to use data entertainment services on our phones. Internet became Mobile Internet. Television became Mobile TV. Despite the investment of billions of dollars in data networks, ...
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