The real problem is for those who already have a "multimedia" phone and account without data, even with the relatively simple env3. I just updated our account with three env3's in December, no data, just interested in having a keyboard for texting. I just checked into adding another phone on the family plan. Because it is a change to the plan that no longer exists, I would have to go to the new plan and add data for the 3 existing phones! That is ridiculous!!! Also, if it is to subsidize the phones, why can't you opt out with by purchasing the phone separate? Unless this changes, I will drop Verizon the moment I finish my contract.